What can Smartlook record?
Smartlook gives you many options to customize which data is recorded. Be it data logs, mobile devices, IP addresses or form inputs; Smartlook allows you to decide what is and isn’t necessary.
If you have visitors from within or outside of GDPR regulations, you can tailor the settings to your specific requirements. After agreeing to a Data Processing Agreement you simply need to ask for permission to record visitors on your website. Scripts for asking for permission are also provided by Smartlook.
Legal requirements about personal data collection may vary across countries in the world. It’s best to consult a local lawyer in your country if you are unsure about your legal obligations in this area.
Should I inform visitors that I record them?
If one of your visitors doesn’t want to be tracked by Smartlook on your website, you can send him link to our opt-out page.
Is recording visitors legal?
Yes. Tracking behavior and movement of your visitors using Smartlook is legal, just like using Google Analytics or other services for tracking visitors on your website.
From a legal point of view, it’s important if you record personal data of visitors using Smartlook. This is something you can set up in Smartlook. On most websites the only place where visitors might fill in personal data are forms. To ensure Smartlook doesn’t record any personal data, simply disable recording of form inputs in Smartlook settings.