What can Smartlook record?

Smartlook gives you many options to customize which data is recorded. Be it data logs, mobile devices, IP addresses or form inputs; Smartlook allows you to decide what is and isn’t necessary.

If you have visitors from within or outside of GDPR regulations, you can tailor the settings to your specific requirements. After agreeing to a Data Processing Agreement you simply need to ask for permission to record visitors on your website. Scripts for asking for permission are also provided by Smartlook.

If you have recording of forms inputs enabled in Smartlook, you are most likely collecting personal data of your visitors. Collecting of personal data is subject to local laws in your country. In most countries in the European Union you are required to inform visitors of your website about the fact you collect their personal data through a 3rd party software. We recommend to add the following statement to your terms & conditions or privacy policy: “Your personal data might be collected by us or 3rd parties, such as Smartlook.com, s.r.o., VAT ID No.: 095 08 830”.

Legal requirements about personal data collection may vary across countries in the world. It’s best to consult a local lawyer in your country if you are unsure about your legal obligations in this area.

Should I inform visitors that I record them?

It depends if you record personal data of your visitors using Smartlook and also on local laws in your country. If you don’t record any personal data, you don’t need to inform your visitors about the recording. If you do record personal data of your visitors through Smartlook, you are most likely required to inform them about this. The best way is to include it in your privacy policy that is easily accessible on your website. 

If one of your visitors doesn’t want to be tracked by Smartlook on your website, you can send him link to our opt-out page.

Yes. Tracking behavior and movement of your visitors using Smartlook is legal, just like using Google Analytics or other services for tracking visitors on your website.

From a legal point of view, it’s important if you record personal data of visitors using Smartlook. This is something you can set up in Smartlook. On most websites the only place where visitors might fill in personal data are forms. To ensure Smartlook doesn’t record any personal data, simply disable recording of form inputs in Smartlook settings.

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