If you've learned how to set up funnels, it is now time to take a closer look at the Funnels menu and what it can offer you.

Funnels tab

  1. Add new funnel

  2. Manage funnel categories

  3. Set a time frame for funnel data

  4. Edit a funnel, reports, and additional options

  5. List of funnels

  6. Funnel chart with an option to ''PLAY'' recordings from the steps

  7. Funnel breakdown

Navigating funnels

You can see a graph with the number of users that have made it through each step of the conversion funnel. You can adjust the date range (1) and the conversion rate of the funnel (2). The drop-off rate between the steps will be listed at the bottom of the funnel, with the orange color representing the highest drop-off. Your conversion rate will be shown at the top right of the graph.

Editing and Reporting

In the top right of the funnel tab you'll find additional options to duplicate, delete, and edit the active funnel. It's also possible to activate automatic reporting via email to stay completely up-to-date.

Watching recordings of visitors who dropped out

Just click the ''Play'' button to see a playlist of filtered recordings from the visitors that dropped out between the steps of your funnel. You can see exactly what happened with, for example, those that abandoned their shopping cart right before checking out.

You can save the segment directly or click the "Edit filter" button to make additional modifications.

For more information on how to analyze funnels, please take a look at our Lesson #7 - Funnels for Qualitative Analytics article.

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