Event breakdowns allow you to dive deeper into your events to find valuable insights. The breakdown tables provide a numeric breakdown, a visual overview, and they can also be teamed with custom properties so that you can tailor your breakdowns to your specific needs.
Take a look at this short video:
What does it look like?
Above: An event to "Add to Cart" button, broken down by device and browser
Setting up breakdowns
1. On the "Events" tab, select an event and click "Breakdown by," then simply choose a property.
2: The breakdown table will then appear below the event chart.
Customization is key - add your own properties to get personalized insights
As always, we make Smartlook as customizable as possible. That's why we've made it possible for you to set up and add your own custom properties. In essence, the limitations have been removed, and your team can decide for themselves which properties are valuable for your situation.
E-shops can easily segment event or funnel properties.
Similarly, if you're working on the latest gaming app—event and funnel breakdowns also work for Android and iOS.
If you're in SaaS and want to find your ideal user, breakdowns will show you the relevant data before taking you to the recordings to find answers to your questions.
Why use Event breakdowns?
Breaking down events is another valuable tool to be able to visualize data quantitatively (the metrics) and use the table as a quick method to get to qualitative (the recordings) analysis.
Using custom properties, you can customize Smartlook to have the correct data available in order to get answers to the questions you have.
Using data from the recordings, you can build funnels retroactively in a matter of seconds. There's no need to wait to find out the answers you need.