You can make Funnels out of any series of events on your pages. After selecting the events and their order, you’ll see the conversion funnel and be able to see how many visitors converted or dropped off.

What are funnels?

Funnels are a series of steps your visitors take on your website and the data associated with those steps. Some of the data can include: how many visitors completed the step and how many dropped off. This is very common in quantitative analytics as funnels show you where in a process you lose most of your visitors, otherwise known as a bottleneck.

On top of that, funnels paired with recordings allow you to see exactly why your visitors have left whichever process you defined in the funnel.

Setting up funnels

Before you can set up your funnels, be sure you have set up all events you need for the steps of your funnel. Funnels can contain any number of steps and you can rearrange the steps at a later time.

To set up a funnel:

  1. Click the + New funnel button in the Funnels tab.

  2. Give your funnel a name and choose the category.

  3. Choose the events for your funnel. Click Add event to add another step to your funnel.

  4. If you are using Revenue insights, choose the currency for your revenue.

  5. Enable Any order if you want the steps in the funnel to be followed in Any order to be a conversion. The default for funnels is In order.
    In order — Steps must be completed in order to be counted as a conversion. For example, in a four-step funnel, the steps must be completed in order: 1 -> 2 -> 3 -> 4.
    Any order — Steps can be completed in any order to be counted as a conversion. For example, in a four-step funnel, the steps can be completed in any order: 1 -> 3 -> 4 -> 2.

  6. Enable Monitor anomalies to monitor anomalies in your funnel.

  7. Click New funnel.

Some examples of possible funnel steps:

  • Opening a certain page (Visited URL)

  • Clicking on a specific button (Clicked-on text / CSS selector)

  • Entering a specific search term (Typed-text)

  • Clicking on a field (Focus on input)

  • Custom events

And that’s it. Data from events is tracked as soon as your website receives the Smartlook code. Also, all funnel data is collected retroactively meaning that your funnel data is ready immediately!

If you want to learn more about funnels, see Funnels in Smartlook.

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