Funnels can be made out of any series of events on your pages. After selecting the events and their order, you’ll see the conversion funnel and be able to see how many visitors have churned or converted. Before we get to how to create them, the important question is…

What are funnels?

Put simply, funnels are a series of steps your visitors take on your website and the data associated with those steps—how many visitors completed the step, and how many dropped out. This is very common in quantitative analytics as funnels show you where in a process you lose most of your visitors, otherwise known as a bottleneck.

On top of that, funnels paired with recordings allow you to see exactly why your visitors have left whichever process you defined in the funnel.

How do I set up funnels?

First, you need to set up events for the different stages of your funnel. Don’t know how to do that? Don’t worry! Just check out our How to set up events article and look for additional information in our Smartlook School tutorial for events.

Once you’ve set up your events, you can create funnels with combinations of any kind of event. Here are a few examples of funnel steps:

  • Opening a certain page (Visited URL)

  • Clicking on a specific button (Clicked-on text / CSS selector)

  • Entering a specific search term (Typed-text)

  • Clicking on a field (Focus on input)

  • Custom events

Start by naming a funnel and selecting the events to use as steps to make up your funnel, then click "Add new funnel" button. You can add as many steps as you like and use drag-and-drop to rearrange them as you please.

And that’s it. Events data will be tracked from the minute your website has received the Smartlook code. Therefore, all the funnel data will be collected retroactively. This means your funnel will be visible immediately!

If you would like to learn more about funnels, then please check out our Funnels in Smartlook article for more details about the funnels tab or our Smartlook School Lesson #7. Funnels for Qualitative Analytics for more information about analysis.

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