Google Optimize offers A/B testing, website testing & personalization tools for small businesses to help deliver engaging customer experiences.

Smartlook helps you get deeper insights on the A/B testing you have set up using Google Optimize.

Set up your experiment and variations within Google Optimize (you can check out documentation on how to Create an A/B test) as normal. After the experiments are set up, take note of the experiment and variation IDs.

To locate the IDs, see Optimize JavaScript API for more information.

Within your smartlook('identify', uid, block, add the IDs custom criteria that you wish to traits:

smartlook('identify', uid, {
"name": "John Doe",
"email": "john.doe@example.com",
"experiment_id": '123456',
"variation_id": 'A',
});

You can also group sessions of the A/B testing with specific parameters, based on experiment and variation, saving the filters. These can then be used in our Smartlook features like for example Funnel and Event.

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