# Smartlook Help Center Documentation > Smartlook's developer documentation. Smartlook is the missing puzzle piece in analyzing user behavior. Get real qualitative insights that help you improve your mobile app and website. ## Guides - [Implementing using Google Tag Manager](https://help.smartlook.com/docs/implementing-using-google-tag-manager.md) - [Smartlook basics](https://help.smartlook.com/docs/smartlook-basics.md) - [Account management](https://help.smartlook.com/docs/account-management.md) - [Project settings](https://help.smartlook.com/docs/project-settings.md) - [Sessions](https://help.smartlook.com/docs/sessions-1.md) - [Heatmaps](https://help.smartlook.com/docs/heatmaps.md) - [Creating events](https://help.smartlook.com/docs/creating-events.md) - [Element picker and CSS selector](https://help.smartlook.com/docs/event-picker-and-css-selector.md): Set up events with the event picker and CSS selector - [Creating masking rules](https://help.smartlook.com/docs/creating-masking-rules.md) - [Terms of service](https://help.smartlook.com/docs/terms-of-service.md) - [Privacy Statement](https://help.smartlook.com/docs/privacy-statement-full.md) - [Privacy Statement Summary](https://help.smartlook.com/docs/privacy-statement-summary.md) - [Reporting Illegal Content](https://help.smartlook.com/docs/reporting-illegal-content.md)