Do I need to inform visitors that they are being recorded?

It depends if you record personal data of your visitors using Smartlook and also on local laws in your country. If you don’t record any personal data, you don’t need to inform your visitors about the recording. If you do record personal data of your visitors through Smartlook, you are most likely required to inform them about this. The best way is to include it in your privacy policy that is easily accessible on your website.

If one of your visitors doesn’t want to be tracked by Smartlook on your website, you can send them the link to our opt-out page

Is recording visitors legal?

Yes, tracking behavior and movement of your visitors using Smartlook is legal, just like using Google Analytics or other services for tracking visitors on your website.

From a legal point of view, it’s important if you record personal data of visitors using Smartlook. This is something you can set up with Smartlook. On most websites, the only place where visitors might fill in personal data are forms and Smartlook doesn’t record any form input by default, unless you enable it explicitly via Record API.

Will Smartlook slow down my website?

No. Smartlook will not slow down your website. The Smartlook tracking script loads asynchronously. This means that the script does not prevent your website from loading. Also, the load time of the Smartlook script is negligible on most websites. All computation intensive tasks are executed in the browser IDLE time to ensure that your website runs smoothly.

However, all websites are different. Measuring speed on different websites could show differing results. Also, page speed measuring tools don’t always paint an accurate picture when analyzing scripts like Smartlook. You can often see the same issues with the Google Analytics script. The warnings you see using various page speed tools don’t mean that the Smartlook script will slow down your website.