Smartlook basics

To fully understand how Smartlook works, let's take a look at the various components that make up your Smartlook account.

How data is collected

The main data source for data is sessions. All data used in your project for events, funnels, heatmaps, and all other features comes from recording user sessions. To record sessions, be sure that your project is correctly configured in your website an app.

To configure Smartlook on your website, see Implementing your tracking code. Smartlook supports all major internet browsers (Chrome, Edge, FireFox, Safari) among others.

To configure Smartlook on your mobile app, see Getting started with Smartlook for mobile.

Privacy first

Developers at Smartlook designed our Privacy first SDKs to protect your data, and your user data. Privacy first means that Smartlook automatically masks passwords, numbers, and forms in all sessions. This potentially sensitive data appears masked in any session recordings with asterisks (*).

For more information on masking, see Element masking.

For more information on Privacy first, see Consent and sensitive data.


Your organization acts as the main entity for your account that you set up during the signup process. You can only create one organization with your email address, but you can be added to more organizations by others. Your organization can contain as many projects as your plan allows. Users with the Admin/Owner role can manage all Account settings or Organization settings.

For more information on Organization roles, see Roles and permissions.


Projects are where your sessions and data stored in your organization. You can have more than one project in your Smartlook organization. The maximum number of projects is based on which plan you have for your organization. Each project in your account has its own unique project key. Be sure to copy the correct project key when adding it to your website or mobile app. Members with certain roles and permissions can manage Project settings.

Currently, Smartlook offers three types of projects:

  • Web projects—Projects for users with only a website
  • Mobile projects—Projects for users with only a mobile app
  • Combined projects—Projects for users with both a website and mobile app